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Character-Driven Products

Our collections are based on the distinct characters of women, each collection reflecting the values and preferences of specific personas.

Pick your favorite character!

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Tailored solution for Marketers

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For the ambitious and empowered woman who champions professional and personal growth.

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Explore on our customized items

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Confidence Collection Learn More Journey Giveaway Learn More Double Points Learn More Booster Kit Learn More

Umna - The Heritage Beauty

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RYCH - The purpose-driven living

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Picksentials is a unique fusion of 'picks' and 'essentials,' symbolizing our dedication to offering carefully selected items that enhance the lives of our customers.

CURATED

CONFIDENCE

Buy 2 products from our Curated Confidence Collection, get a complimentary personal branding guide. *T&C Apply.

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JOURNEY

GIVEAWAY

Enter for a chance to win a personalized empowerment package worth AED500 with every purchase over AED75. *T&C Apply.

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DOUBLE

POINTS

Earn double Empowerment Points on your first purchase and during your birthday month. *T&C Apply.

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BOOSTER

KIT

Free Confidence Booster Kit with purchases over AED 100. *T&C Apply.

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